Power of Branding
Brand is considered the most valuable intangible assets of a firm. Building a strong brand required careful planning and even creatively designed. A strong brand commands intense consumers loyalty at the heart is a great product or services. The purpose of this workshop is to underline the importance of developing and communicating an understanding of branding to customers.many credit card companies. ... Value Chain a strategic way for identifying ways to create customer value. ... Example, instruction manuals for many products put together by engineers some with technical terms are difficult to understand, DVD anbsp;...
| Title | : | Power of Branding |
| Author | : | Dr Vincent Wee & Vivien Wee |
| Publisher | : | Booktango - 2013-09-12 |
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