New Directions in Research on E-commerce
This work discusses the huge impact of electronic networks, particularly the Internet, and how they will remain an integral force in business. It emphasizes the importance of research and understanding in the area of electronic commerce. The text brings together research from a range of different disciplines on electronic commerce that explores fundamental questions about consumer response, the impact on industries and markets, and social and policy challenges.Evans and Wuster ( 1997) describe this as the aquot;End of Channels and Hierarchies aquot; Mercedes-Benz, like other car companies, needs to transform itself into an assembler of complex mobility services by coordinating networks of service providersanbsp;...
| Title | : | New Directions in Research on E-commerce |
| Author | : | Charles William Steinfield |
| Publisher | : | Purdue University Press - 2003 |
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