Learning From Winners

Learning From Winners

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This book demonstrates how the best companies use the creative application of research, done up front, to produce the big ideas with significant impact on the market and on the people, employees, partners, retailers and customers. Readers of this book will experience how brand managers and their agencies use the right research to drive new brand insights, re-define problems or markets, support risk-taking ideas, and illuminate diverse audiences. This book will be an invaluable resource for business executives looking for market strategy, consumer psychologists, teachers, students, and practitioners looking for a trusted guide for study in advertising, marketing and promotion.cAse study: BIssella#39;s a€œlIfe testIMonIAlsa€ Overview The floor-cleaning appliance category, which includes vacuum and carpet cleaners, is a mature category with well-established brands. In 2000, Anne Lamb retained a Michigan-based agency , anbsp;...


Title:Learning From Winners
Author: Raymond Pettit
Publisher:Psychology Press - 2012-10-02
ISBN-13:

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