Handbook of Research on Mobile Marketing Management

Handbook of Research on Mobile Marketing Management

4.11 - 1251 ratings - Source

qThis book provides a compelling collection of innovative mobile marketing thoughts and practicesq--Provided by publisher.This can be both a blessing and a problem for m-commerce ventures. ... O2 in Ireland echoed Landssiminna#39;s view that wireless carriers are more careful in their investments in new offerings given the economic downturn caused by the ... SMS has become very popular in the UK because of its lower cost as opposed to landline and voice telephony. ... In addition, a low PC penetration makes m- commerce more interesting to consumers since the mobile phone penetration is much higher.

Title:Handbook of Research on Mobile Marketing Management
Author: Pousttchi, Key
Publisher:IGI Global - 2009-11-30

You must register with us as either a Registered User before you can Download this Book. You'll be greeted by a simple sign-up page.

Once you have finished the sign-up process, you will be redirected to your download Book page.

How it works:
  • 1. Register a free 1 month Trial Account.
  • 2. Download as many books as you like (Personal use)
  • 3. Cancel the membership at any time if not satisfied.

Click button below to register and download Ebook
Privacy Policy | Contact | DMCA