E-business and E-commerce Management
Aimed at students, this work covers various aspects of e-business - focusing on sales and marketing, as well as detailing procurement, supply chains, and the legal and security considerations. It contains a range of features to help you learn effectively including margin definitions, international case studies, activities and web links.Management issues: a summary of main issues or decisions faced by managers related to the chapter topic area. ac Web support: ... Case studies: Real-world examples of issues facing companies that implement e-business. Questions at ... Discussion questions: require longer essay-style answers discussing themes from the chapter, and can be used for essays or as debate questions in seminars. ac Essayanbsp;...
| Title | : | E-business and E-commerce Management |
| Author | : | Dave Chaffey |
| Publisher | : | Pearson Education - 2007 |
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